AT&T
"Worldly Woman" Nobody knows premium entertainment like the legendary entertainer herself, Jenifer Lewis. She’s known for pushing boundaries, and this time she’s taking DirecTV with her. Watch to see just how far they will go.
"All Eyes On You" Nowadays, there's no bigger stage to showcase your talent than the World Wide Web. This campaign explores the true story of how reliable Internet helped Anhayla go from a girl with a song to the YouTube sensation we know today. This pre-roll spot superseded brand standards by 10%, giving AT&T their highest video completion and click-through rate yet.
We captured behind-the-scenes footage and interviews during the shoot to give viewers more of Anhayala when they clicked the pre-roll video. These videos lived on AT&T's website "The Bridge".
CW: Dominique Curtis I AD: Roy Milton 2