Dare to taste the difference

Pizza Hut partnered with Beyond Meat to launch the first pizza made with plant-based sausage. So how do you convince meat eaters that they will love it too? You dare them to try and taste the difference.

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Secret Game Box

We converted the new Beyond Pan Pizza box into a hidden game of truth or dare for an unboxing like no other.

Then we dared Kevin Hart to taste it for himself.

The shenanigans continued on stories where Kevin told the truth about how he feels about Beyond Pan Pizza, but only through scatting.

 Then it got weird.

ACD WRITER: DOMINIQUE MONET | SENIOR ART DIRECTOR: MICHELLE GRANT