SEWER DELIVERY
The Ninja Turtles loooove Pizza Hut, but they can’t be seen above ground. So to create buzz around the new movie release, we came up with a way to help fans deliver Pizza Hut straight to the Turtles in the sewers! We called it Sewer Delivery. We used our Pizza Hut box as a launching pad to bring this AR experience to life, ultimately gamifying every manhole in America.
My contribution to the campaign was coming up with the idea for the AR game.
Creative Directors: Brandon Curl, Dale Austin, & Dominique Monet | Associate Creative Director: Michelle Grant | Copywriter & Art Director: Nick Adams and Jane Choi