SEWER DELIVERY
The Ninja Turtles love Pizza Hut, but they can’t be seen above ground. So to create buzz around the new movie release, we came up with a way to help fans deliver Pizza Hut straight to the Turtles. Introducing Sewer Delivery! We used our Pizza Hut box as a launching pad to bring this AR experience to life, ultimately gamifying every manhole in America.
It took a whole team of people to bring this to life, but my contribution was developing the idea for the AR game.
Creative Directors: Dominique Monet, Brandon Curl, Dale Austin | ACD: Michelle Grant | Copywriter: Nick Adams | Art Director: Jane Choi